areas : Campaign Identity
clients : Barclays Premier
roles : Concept, Art Direction, Design and Brand Overview
Writer: Alexandria Hill CD: Will Shepherd
Set up by Barclays Premier Banking, Barclays Premier University is a program catered for all Relationship Managers in its branches within the EU. Our team came up with this idea of deploying the essence of a University launch while maintaining the bank’s premium qualities. ‘Eximius Existo’ the Latin words for ‘Be Extraordinary’ was used as a slogan and incorporated into a university crest we created. We then introduced a series of photography images which were art directed with a subtle hint of University life while maintaining the bank’s premium qualities. This was followed by a series of press ads, prospectus brochures, certificates and direct mailers. The campaign was designed to target both Relationship Managers and their Senior Managers who are their motivators to enrol.
